About SMOblog

Welcome to SMOblog! We hope that you enjoy our blog and let us know if there is anything specific that you would like to see us talk more about.

This blog is devoted to exploring ways in which social media optimization (SMO) and social media marketing (SMM) can help webmasters and bloggers promote their websites by integrating with and participating in online communities and other social media.

We will also review the latest news in social media and try to identify issues, trends and potential opportunities that may also be of interest.

The SMOblog is maintained by Mark Blair, a sociologist that has been following the growth social media since the late 1980’s when such incarnations as Usenet, Prodigy and CompuServe reigned supreme.

What is Social Media Optimization (SMO)?

Social Media Optimization is an aspect of Social Media Marketing and is the process of optimizing the technical infrastructure of a website so that it is well-integrated with social media. New technologies are breaking down the borders between websites, enabling websites to share information and communicate between each other using standard interfaces and formats. A well-optimized website will better integrate into the daily flow of social media.

What is Social Media Marketing (SMM)?

Social Media Marketing is a type of internet marketing directed at online communities and other social media websites. As people participating in social media are particularly sensitive to heavy-handed marketing techniques, most successful social media marketing efforts seek to add value to the community as a fundamental component of the approach.